Mon.Oct 31, 2016

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Does a DDoS Attack Present a Crisis for Your Organization?

Melissa Agnes

The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing. After all, a big part of implementing a crisis-ready culture involves regularly asking the right crisis-related questions, and taking a proactive approach towards crisis prevention and preparedness.

Crisis 177
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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).

Course 83
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How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. A majority of professionals have profiles on the site, although only 22.6% are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%).

LinkedIn 130
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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm.

Analytics 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Top Scariest PR Disasters in Recent History

ISEBOX

Phillip Morris. In 2001, officials from the Czech Republic distributed a report showing that the government enjoys savings from the premature deaths of the actual smokers. Benefits included things like savings on housing, pensions, and health care. You have to be pretty twisted to spin the death of your consumers as a perk. BP Oil Crisis. On April 20, , 2010, the largest oil spill in US history occurred in the Gulf of Mexico, on the Deepwater Horizon Oil Rig. 11 souls perished in the explosion,