Sun.Feb 12, 2017

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Take advantage of these top B2B content marketing tactics

PR Daily

Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach. It’s more difficult, in many regards, but the rewards can often be greater. The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. That’s not necessarily the case anymore, though. Find out what our team can do for you. ].

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How to Embrace the Future of B2B Influencer Marketing

B2B PR Sense

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space! just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of B2B firms. Clearly, the use of influencer marketing in the B2B space is still evolving. Yet, 71% of brand marketers surveyed ranked influencer marketing as a highly strategic or strategic marketing category. So what’s the holdup? Think team.

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The “Secret Sauce” in Silicon Valley Isn’t American.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley. I’m surprised his.more. The post The “Secret Sauce” in Silicon Valley Isn’t American. venture capital US economy world population

Creative Headlines Will Drive PR SEO & Success in 2017

Flack Me

Category: Flack Me Summary: The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.