Sat.Apr 30, 2016

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Stuart Bruce

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What Goes in a Content Marketing Plan

ReimaginePR

When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.” So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Costner risked everything to follow this voice.