Cision

APRIL 19, 2016

If you can’t earn your audience’s trust, you won’t earn their business. Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.

Ethics 191

Ethics Consumer Leadership Groups 191

Onclusive

APRIL 19, 2016

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […].

B2B 190

B2B Tools Company Publicity 190

Cision

APRIL 19, 2016

Public relations is complex, which means proving its ROI can seem like an insurmountable task. But are you making measurement more difficult than it needs to be? If you’re searching for a one-size-fits-all blueprint, you won’t get an in-depth understanding of how your individual campaigns have an impact on your brand. Go beyond vanity metrics and customize your strategy with Cision’s “ 9 Ways to Show the Value of PR.

Measurement 146

Measurement Social Media Reputation Brand 146

The Resolution Blog

APRIL 19, 2016

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ bosses’ boss to read and engage with your report.

How To 120

How To Report Resources Creativity 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor.

Communications 74

Communications Measurement Strategy Marketing 74

Mark My Words

APRIL 19, 2016

British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. In comparison, Netflix has 75 million. Read more here.

Comparison 60

Comparison 60

Solo PR Pro

APRIL 19, 2016

This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards.

Facebook 49

Facebook Mobile Advertising Advertising 49

PR 20/20

APRIL 19, 2016

On Aug. 8, 2015, I put on a white dress and walked down the aisle to marry the man of my dreams. It was wedding bliss! But it wasn’t without a lot of planning, organization and preparing. For the 18 months leading up to the big day, we covered everything from flowers to cake flavors to changing my name. It was all magazine photos and cake tastings until I realized what it really meant to change my name, both legally and digitally.

Social Media 46

Social Media Privacy Instagram LinkedIn 46

prTini

APRIL 19, 2016

The “secret sauce” of social engagement is response time. For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. In the physical world, Person A talks, Person B listens and (basically) immediately responds.

Retail 34

Retail Community Storytelling Social Media 34

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Cision attended and brought back some of the juiciest nuggets to share and learn from: 10.

Social Media 0

Social Media Marketing Media Customer Service 0

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. Coming up with a compelling angle, crafting a punchy headline, tightening up each sentence, formatting, editing, and making fixes is no quick or simple task. Taking the time to firm up quality copy will certainly help to make the most of your time and budget, but if you don’t back up your news release with a plan to get the views it needs, it won’t earn maximum results.

Writing 150

Writing Guidelines Infographics Social Media 150

Mark My Words

APRIL 19, 2016

Hannah Woods – whose “arch” eyebrow, print knitwear and encyclopaedic IQ captivated University Challenge viewers as she led her team to victory – has the potential to earn millions if she capitalises on her new-found fame, a leading PR expert said today. Read more of Mark’s thoughts on becoming an internet sensation overnight here.

Print 60

Print 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Register by April 22 and save $100. . A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative meas

Communications 62

Communications Pinterest Reddit Radio 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? How will my posts result in shares, comments and other interactions? I know those questions come to my mind when I log into my computer. However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 63

Social Media Marketing Media Nonprofit 63

PR Matters

APRIL 19, 2016

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so. But if we say no, we may be wary of being unfairly judged, and worry about developing a bad reputation for being selfish and unhelpful to others.

LinkedIn 109

LinkedIn Ethics Reputation Employee 109

PR Matters

APRIL 19, 2016

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so. But if we say no, we may be wary of being unfairly judged, and worry about developing a bad reputation for being selfish and unhelpful to others.

LinkedIn 100

LinkedIn Ethics Reputation Employee 100