Wed.Apr 06, 2016

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Behind the Headlines With Michael Brito

Cision

You aren’t the only one competing for your audience’s attention. They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? According to Michael Brito, head of U.S. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention.

Employee 131
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Actually, There’s NOT an Email Blast for That

Shift Communications

Recently, a friend living in Singapore shared an article with me that resonates deeply. Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”. Suffice it to say, I highly encourage you to take the 5-10 minutes necessary to digest Crystal’s thesis.

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4 Mistakes That Will Keep You From Being a Resource for a Reporter

Cision

Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. Now, just because it’s not overly complicated doesn’t mean there isn’t a right and a wrong way of doing it. I’ve been on both sides: I’ve been quoted by the media, and I’ve gotten quotes from people for articles I’ve written. Let me tell you, most people don’t put much attention on the process, and as a result, they don’t get to take advantage of that opportunity of being quoted.

Report 131
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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality.

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More Trending

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6 Steps for a Better Media Pitch List

Beyond PR

Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. To avoid this pitfall and earn media coverage, you must give thought to every media list, tailoring it to the appropriate audience for each story or piece of content you launch.

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7 Job Search Tips for New PR Grads that You Won’t hear from your Career Counselor

Communications Conversations

Today, I’m headed to Winona for my bi-annual pilgrimage where I speak to a slew of PR classes on campus (part of my Alumni Board work). This time around, I’m also chatting with the Winona St. PRSSA chapter. They asked me to come prepared to talk a bit about job search strategies for senior and juniors. It’s a topic I don’t really give a ton of thought to these days–for obvious reasons.

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Infographic: How March Madness Shook Out on Social

Cision

The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands? For several weeks, much of the nation turns its eyes to this tournament, providing real-time insights into brands’ target audiences and opportunities to engage with them as a friend, instead of a money-hungry business.