The Problem With Influencers
ImPRessions - Crenshaw Communications
DECEMBER 6, 2018
Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.
Let's personalize your content