Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

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Melissa Agnes

AUGUST 10, 2016

Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization. In this week’s #crisisready video, I provide a high-level overview of how you can go about approaching the development of a strategic crisis preparedness program for your organization.

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Cision

AUGUST 10, 2016

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. Everything else is piling up on your desk and in your inbox. Don’t despair, friend. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Ready? Let’s go. 1.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

AUGUST 10, 2016

via The Huffington Post. Fourteen years ago, I relocated to the United States from Puerto Rico. I became interested in the diversity of this country after I was often told that Puerto Ricans are pretty much “all the same.” After I joined PRSA, what I saw was a very different marketplace with a range of PR practitioners who were racially diverse, but had a multiplicity of ideologies and approaches that did not resonate with me.

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Beyond PR

AUGUST 10, 2016

Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line.

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Stern + Associates

AUGUST 10, 2016

As we continue to divide our time between various apps and platforms, attention has become the currency of marketers and communications pros. Capturing your audience’s attention is a critical first step. The post 10 Visual Marketing Tips For Telling More Powerful Stories appeared first on Stern Strategy Group.

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Waxing UnLyrical

AUGUST 10, 2016

Guest Post by Denise Chan. This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views.

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PRSay

AUGUST 10, 2016

*This article was provided by Cision , a PRSA partner. If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. But just how important are they? The internet is, after all, an entity that knows no borders, connecting the world 24/7. It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

AUGUST 10, 2016

Ask a reasonably clever ten year old what a journalist is and she will say someone who reports what is happening. While this impression may become more nuanced as we develop a greater understanding of how news is broken and spun this basic understanding still underpins our view of what the media is. How is the media to fulfil this duty when confronted by the blatant parody of political orthodoxy that is Donald Trump?

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