Fri.Jun 17, 2016

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How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. This is compounded by the fact that most marketers manage more than one social network and simply don’t have the time or resources to create a … RE

Brand 224
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Discussing Data at AMEC: Q&A with Tina McCorkindale

Cision

Tina McCorkindale, President and CEO of the Institute for Public Relation s, and Michelle Vangel, Vice President of Insight Solutions at Cision have been friends and colleagues for more than 13 years. In that time frame, both worked together in various roles at several organizations, helping clients harness the power of social and traditional media data to inform strategic decision making.

Data 168
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And Now A Few Words About PR Etiquette

ImPRessions - Crenshaw Communications

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say, the number is a big one. And with each comes the possibility of misspeaking, divulging too much, or sending the poorly worded or ill-timed email. Now might be a good time to review some do’s and don’ts of proper PR comportment.

Viral 152
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Ultimate show of positivity at AGCC event

Engage PR

by Jack Milner, account executive at Engage PR. Positive, upbeat and highly informative. That’s how I’d summarise The Ultimate Business Show, hosted for the first time by Aberdeen and Grampian Chamber of Commerce. Some 600 business representatives and 75 exhibitors descended on the AECC to showcase their services and network with others. Chatting to delegates around the stands, perseverance was very much the theme of conversation.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Newswire Has Been Acquired by Cision

Beyond PR

It’s an exciting day at PR Newswire. As you may have already seen in the press release that went out earlier, PR Newswire is now a Cision company: Cision Finalizes PR Newswire Acquisition. That is great news for all of us! The fact that Cision is committed to building the most comprehensive PR, IR and Marketing communications platform is a win for PR Newswire’s clients and employees, and we are thrilled about the future potential for our business.

B2C 63
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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! I'm excited to present an interactive session that highlights centennial celebrations!! Will you be at Forum Forward? I'd love to meet you!! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!