Cision

MAY 18, 2016

Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audie

Corporate 159

Corporate Groups Local Enterprise 159

The Stalwart Blog

MAY 18, 2016

Your Google Analytics reports may be haunted by what experts call ghost spam. In a nutshell, ghost spam is neither human nor bot, it’s fake data being sent to your Google Analytics saying that users were referred to your site from domains that never linked to you. The intent is to get your attention and spark enough curiosity so you’ll visit the site to investigate the referral traffic.

Analytics 90

Analytics Google SEO Data 90

Beyond PR

MAY 18, 2016

In marketing, every day is game day. To take home the win, you need to anticipate buyer needs, react swiftly to shifting industry landscapes and score more revenue with fewer resources. Success cannot rest solely on one person’s skill set. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Waxing UnLyrical

MAY 18, 2016

Guest Post by Elaine Hughes. “Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.

Fashion 75

Fashion Survey Education Corporate 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MAY 18, 2016

Whether your company makes a product or sells a service, at the end of day, there’s only one thing that matters: the reputation you hold in the minds of your. The post How to Win Customers with this Marketing Communication Strategy appeared first on Stern Strategy Group.

Strategy 51

Strategy Communications How To Marketing 51

Stern + Associates

MAY 18, 2016

On the surface, China’s dominance seems a given. The country’s GDP is likely to surpass that of the U.S. (though not until at least 2028). It’s already the world’s largest. The post The Truth about China’s Growth and Why It Matters appeared first on Stern Strategy Group.

Groups 48

Groups Strategy 48

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for strategy and progress. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.

Data 97

Data Meeting Measurement Guidelines 97