Cision
FEBRUARY 21, 2017
Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io so that it will load quickly).
Shift Communications
FEBRUARY 21, 2017
Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert, thus giving you the perfect opportunity to blow their expectations out of the water.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sarah Stimson
FEBRUARY 21, 2017
Recently the Learning and Work Institute commissioned a consultation with the Department of Education which revealed there is some confusion over “what effective practice in work placements looks like” When talking to employers in the PR industry, my experience is that they … Continue reading → The post How do you measure effective work experience?
Business Wire
FEBRUARY 21, 2017
By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
FEBRUARY 21, 2017
What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. A few years ago, I had the opportunity to work with Ted and found him to be a go-getter that wouldn’t settle for the status quo.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Beyond PR
FEBRUARY 21, 2017
Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Developing a compelling message is part one. Part two is delivering the brand story using best practices.
Ishmael's Corner
FEBRUARY 21, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Can we all take a breath? The latest uproar on fake news comes compliments of 20th Century Fox when it created fake news sites as part of a marketing campaign for an upcoming movie. A New York Times story on the topic quoted Susan Credle, global creative officer of the ad agency FCB: “Fake news.more.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
In today’s volatile media and social environment, brand reputation is fragile. Look at Trump’s dressing down of Nordstrom , or the controversy Uber runs into just about every time Travis Kalanick does anything. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out.
Expert insights. Personalized for you.
240 
Let's personalize your content