Ronn Torossian

APRIL 4, 2016

It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ».

Blogging 219

Blogging 219

Onclusive

APRIL 4, 2016

I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […].

Communications 190

Communications 190

Cision

APRIL 4, 2016

With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day content challenge? To outmaneuver competitors and reach your audience, you must work with third-party advocates. But it’s not a magic bullet. Even brands that launch influencer programs don’t always find immediate success in reaching new audiences and leading real-time conversations.

Sports 175

Sports Pitching Brand Branding 175

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. That’s half a million tweets containing this one hashtag. This doesn’t account for any other tweets using different hashtags, tweets that didn’t use any hashtags, Facebook posts, news articles, blog posts, Instagram posts – or anything else that was published and shared online in the hours

Crisis 154

Crisis Crisis Management Video Conference 154

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious:

Viral 173

Viral Journalism Advertising Advertising 173

PR News

APRIL 4, 2016

Have you ever been in a meeting where someone is tuned out, looking down at her phone and nodding her head occasionally to give the impression, however false, that she agrees with what a colleague just said? And has that someone been you? Come on, we’ve all done it – we show up for a… Continued. The post This is the Edge You Need to Get Ahead appeared first on PR News Blog.

Meeting 89

Meeting Blogging Internal International 89

Reputation Us

APRIL 4, 2016

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management.

Publicity 69

Publicity Crisis Communications Writing Meeting 69

Mark My Words

APRIL 4, 2016

Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here.

Marketing 60

Marketing 60

Beyond PR

APRIL 4, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new managing editor at The New Yorker, an executive editor promotion at National Geographic Magazine, and reviews of four real estate blogs you should be reading.

Real Estate 57

Real Estate Media Insurance Insurance 57

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Where the Fishermen Ain't

APRIL 4, 2016

So, I suppose this was inevitable. The mainstream press, joined by the odd technology publication that really ought to know better, has been quick to chronicle the impending death of bitcoin with an odd level of told-ya-so triumphalism. With it, you have plenty of FUD around blockchain technology or even the distributed ledger concept itself. The triggering event for this latest sustained wave of negativism ( and we have seen a few ) started when noted bitcoin developer Mike Hearn gave his rage-

Software 21

Software Technology Community Trends 21

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Literally. Heck, many corporate online newsrooms still DO look like that. And therein lies the problem. The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry.

Corporate 89

Corporate Strategy Pinterest Web 89

Where the Fishermen Ain't

APRIL 4, 2016

So, I suppose this was inevitable. The mainstream press, joined by the odd technology publication that really ought to know better, has been quick to chronicle the impending death of bitcoin with an odd level of told-ya-so triumphalism. With it, you have plenty of FUD around blockchain technology or even the distributed ledger concept itself. The triggering event for this latest sustained wave of negativism ( and we have seen a few ) started when noted bitcoin developer Mike Hearn gave his rage-

Software 20

Software Technology Community Trends 20

Stern + Associates

APRIL 4, 2016

There was a time not long ago when commerce flowed linearly. Companies produced products, shipped them out and sold them to consumers. Single product lines were profitable. Today, not as. The post Don’t Build Products. Build Platforms. appeared first on Stern Strategy Group.

Groups 48

Groups Consumer Strategy Company 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

APRIL 4, 2016

While “larger than life” personalities have always drawn attention, it seems we’re really living in an era where personality often trumps almost everything else. And today more than ever, brands are exhorted to “show some personality.” So as we in PR try to bring more personality to our work – both our own as well as our clients’ – the question is: Can personality help you become more influential?

Banking 43

Banking Social Media Storytelling Training 43