Ronn Torossian

APRIL 29, 2016

Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.

Employee 150

Employee Creativity Blogging 150

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Thankfully, research shows that there’s still hope; according to data from Landor Associates , 45 percent of a brand’s image can be attributed to what the brand

Publicity 139

Publicity Mobile Ethics Social Media 139

PRSay

APRIL 29, 2016

Every APR has a journey, a unique path to the Credential. I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. My professor, Melissa May, APR, discussed the accreditation process and how difficult it was. […].

Corporate 95

Corporate Publicity Communications 95

Waxing UnLyrical

APRIL 29, 2016

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

Banking 63

Banking Training LinkedIn Google 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

APRIL 29, 2016

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out t

Data 60

Data Storytelling Travel Engineering 60

PRSay

APRIL 29, 2016

Every APR has a journey, a unique path to the Credential. I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. My professor, Melissa May, APR , discussed the accreditation process and how difficult it was. I vowed that once I had five years of experience I would attempt that process.

Corporate 93

Corporate Study Education LinkedIn 93

Mark My Words

APRIL 29, 2016

To paraphrase one Vladimir Ilyich, the more something is said the more it becomes so. This is the essence of spin. A few weeks ago it was all about David Cameron’s family finances. He tried to dodge hard answers until it dawned on Carlton’s ex-PR chief that denials and prevarications were only fuelling the story. Our proposition this week is that the Labour party has a problem with anti-Semitism.

Interviews 69

Interviews Crisis Groups Strategy 69