Onclusive
MARCH 8, 2016
I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […].
ReimaginePR
MARCH 8, 2016
We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything. Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring.
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ImPRessions - Crenshaw Communications
MARCH 8, 2016
Podcast listenership is way up , and this is good news for PR people as well as content junkies. We just can’t get enough stimulating, relevant conversation or hear enough stories. Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences.
Cision
MARCH 8, 2016
Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Marketwired
MARCH 8, 2016
This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Communications professionals know that there’s no shortage of offerings all around us.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
MARCH 8, 2016
by Frank Strong. Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation. However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems.
Ishmael's Corner
MARCH 8, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a storyteller, I often combine sad stories with one another. Mostly with a positive outcome, but often I use stories without a happy ending. Stories where listeners really have to think about what they just learned. Stories where there is no gold at the end of the rainbow.
Stuart Bruce
MARCH 8, 2016
PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid phrasing that assumes people are male – he/she, policeman etc.
Communications Conversations
MARCH 8, 2016
Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. The most interesting piece of data: Post engagement rates had dropped from 12 percent in Dec. 2015 to just 0.95 percent in January 2016. Wow. As you know, late last year, Instagram opened up its ad platform to all brands. And many jumped at the chance.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Beyond PR
MARCH 8, 2016
“It was the best of times, it was the worst of times.”. “It was a dark and stormy night.”. A great piece of fiction only needs one line to set the tone of a story. Similarly, press releases need a great introduction to engage readers. Because anyone can publish anything online, your audience must quickly decide whether or not your content is credible, meaningful, and relevant to them.
PR Conversations
MARCH 8, 2016
Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley was researching Mabel for an historical presentation at the Annual Conference of the Dietitians Association of Australia in May, and had a gap in her knowledge after Mabel’s return to the US in 1932.
Solo PR Pro
MARCH 8, 2016
Being a Solo PR Pro does not mean that you always work alone. Given the nature of consulting, you and/or your clients’ needs may evolve. Whether you need a specialized vendor for a project, another consultant as a partner or an administrative assistant, subcontracting can help you get the job done. Having a go-to list of strategic partners and specialized subcontractors can help be a tremendous asset but it is not without challenges.
Katie Paine's Measurement Blog
MARCH 8, 2016
In March those of us who live in the Northeast get a bit antsy. It’s mud season. Which means that it’s too cold to work on boats, too muddy to garden, and too wet to work outside. The projects are stacking up, and all we can turn to Google and search for “how to make […]. The post Marching Through Your Measurement To Do List appeared first on Paine Publishing.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
MARCH 8, 2016
As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can your brand keep up? By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.
Katie Paine's Measurement Blog
MARCH 8, 2016
Please note: This piece originally appeared as a free article in the early March 2016 edition of The Measurement Advisor newsletter. For three decades I’ve been hearing communications professionals whine about how they want to measure results, but they just don’t have the budget for it. Enough already. Budgeting is a matter of setting priorities. A […].
Cision
MARCH 8, 2016
Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1.
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