Onclusive

MARCH 28, 2016

I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […].

Marketing 174

Marketing Brand Branding Industry 174

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? By identifying the right places and people to mobilize. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has t

Crisis 170

Crisis Tourism Crisis Management Energy 170

Flack's Revenge

MARCH 28, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it is shaping up to be another great event.

Tools 146

Tools Banking Technology Social Media 146

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology.

Technology 91

Technology Publicity Marketing Software 91

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

MARCH 28, 2016

There’s a conversation I keep having with colleagues close to my age level (35-45, shall we say). Not sure if it’s a new conversation, but it’s one that doesn’t get a lot of attention when it comes to the larger career discussions. “I don’t want to be a SVP. I don’t want to be a managing partner. I just want to stay at the level I’m at now, continue to be challenged, and do good work.” In essence, what these people are really wondering is thi

Financial 88

Financial Travel Reputation Agency 88

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air. And I hope you get inspired with this week’s roundup. 1. 13 automation apps and tools to streamline your whole life.

Strategy 49

Strategy Banking Fashion SEO 49

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Why? Traditional marketing functions are no longer set up to win. At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cisi

Enterprise 146

Enterprise Strategy Storytelling Content Marketing 146

Beyond PR

MARCH 28, 2016

Producing high quality content – and delivering it to a specific audience – is difficult. Whether your target audience is a customer, investor or journalist, you are competing against so much noise out there – from long headline queues at 8 a.m. Eastern to instant public reactions on Twitter. A few seconds is all you have to get your audience to take the next step with your press release.

Engineering 63

Engineering Trade Shows Infographics Twitter 63

Melissa Agnes

MARCH 28, 2016

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. The power of emotion is so profound that it can create crises within crises. For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control.

Crisis Management 160

Crisis Management Crisis Viral Community 160

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Communications