ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No matter if you’re a veteran or a virgin, here are some tips to ensure you get at least some of the 7,000+ attending journalists to pay attention to your clie

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Shift Communications

JANUARY 3, 2017

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness.

Media 104

Media Training Technology Consumer 104

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.

How To 78

How To Blogging Digital PR Internal 78

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.”. That’s according to Erik Sherman, a longtime freelance journalist and writer. His byline, for a wide range of publications, will surface in the first couple pages of a Google search. If I remember correctly, it was his work as a freelancer a decade ago (and perhaps much longer), that first “introduced” me to Erik.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JANUARY 3, 2017

“2016, did the door hit you on the way out?” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). About all that was lost, people who passed away, political events that may or may not have gone in our favor (depending on our point of view)… and so on and so forth.

Training 70

Training Banking Twitter Education 70

Prohibition

JANUARY 3, 2017

2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Cisco estimate that by 2020, 75% of mobile data usage will be video. Twitter and their subsidiary Periscope have been pioneers of the livestream, and they recently announced that the app would become embedded into Twitter itself—a prediction that many have held for a while.

Twitter 48

Twitter Social Media Trade Shows Video 48

Solo PR Pro

JANUARY 3, 2017

Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we do. Measurement takes the mystery out of how we added value by giving credence to it in black and white.

Measurement 40

Measurement Social Media Publicity Communications 40

Beyond PR

JANUARY 3, 2017

It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them — is harder than slogging through tar on a cold day. You can’t be too self-promotional, or they’ll tune you out. Scaring them into buying your products doesn’t work (nor is it particularly nice).So what’s left? Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style.

Company 72

Company Storytelling Small Business eBook 72