Mon.Aug 29, 2016

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Zika spread causing PR problems for CDC

Ronn Torossian

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was only being spread by people from other places, and when we knew how to “see” it and make arrangements to deal with it the monster could be caged.

Blogging 170
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The Magic Formula for Managing Stress in a Crisis

Melissa Agnes

I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Good question. It’s true that crises are stressful times. Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis.

Crisis 154
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Digital Ethnography for PR, Part 2: Ethnography Explained

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

Study 79
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Why “Walmart’s Riding in Cars with Execs” is Employer Brand gold

Communications Conversations

If you’ve worked in the Employer Brand-Social space for any length of time, you know, great case studies and good work is hard to come by. If you look around at what most brands are doing on the Employer Brand-Social front, it’s not all that sophisticated. Much of the day-to-day content shared on Facebook by Employer Brands is garden-variety and predictable.

Brand 60
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”). “Frenemies are enemies who act like friends.” – “Mean Girls”

Facebook 218
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Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Click To Tweet.