Onclusive

NOVEMBER 9, 2016

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […].

419

419

ISEBOX

NOVEMBER 9, 2016

Read Time: 2 minutes. There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. But one look at the agency’s Guidance document on correcting misinformation posted on independent, third-party resources, and you really have to wonder. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

RH Strategic

NOVEMBER 9, 2016

Let’s kill the RFP as a tool to find the best PR firm. Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the. Read More. The post Please Kill the RFP appeared first on RH Strategic.

Agency 45

Agency Tools Publicity 45

Waxing UnLyrical

NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and then we don’t let go until the ne

Storytelling 87

Storytelling Measurement Ethics Web 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively?

Product Launch 85

Product Launch How To Leadership Analytics 85