Deirdre Breakenridge
FEBRUARY 25, 2016
The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year.
Cision
FEBRUARY 25, 2016
In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. When making important decisions, you need to rely on your own expertise and wisdom. In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like b
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
When it comes to generating ideas for public relations programs , where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.
Cision
FEBRUARY 25, 2016
Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to manage, coordination is essential for success. Yet, only 37 percent of marketers say they have a documented content marketing strategy. Is your organization headed toward failure without one? Don’t worry; there is a solution that can alleviate communication professionals’ struggles and make their content more effective: the hub-and-spoke model.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
FEBRUARY 25, 2016
Since I began my career in public relations more than a decade ago, it has always been a goal of mine to receive my APR. As the public information officer at a large government agency, I value a solid ethical, strategic and managerial approach to communications, and I knew that receiving my APR was the […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Katie Paine's Measurement Blog
FEBRUARY 25, 2016
It’s Thursday. Here’s a throwback to a blog post about impressions that I wrote back on September 30, 2010…It’s interesting to see what has and has not changed… The highlight of my week was Joseph Thornley’s excellent Third Tuesday Measurement Matters. The discussion that ensured may some of the most provocative exchanges I’ve heard at […].
PR in High Definition
FEBRUARY 25, 2016
Dear Doctor Claire, My boss doesn’t understand me. He thinks our reputation is alright but that our fizz has gone flat. He says our personality and passion doesn’t shine through. How can we rekindle the flame and sparkle again? Can you help us? Yours sincerely, A Concerned Marketeer Dear ACM, You’re not alone. This […]. The post PR Clinic: Developing a digital brand personality appeared first on Firefly Communications.
Katie Paine's Measurement Blog
FEBRUARY 25, 2016
I’ve said for a while that my tombstone will read “She killed AVEs,” but clearly I need to live for a very long time because the AVE zombie just won’t stay dead. When the IPR Measurement Commission condemned AVEs back 2009, and the Barcelona Principles followed one year later, many of us thought the hard […]. The post Assessment by Voodoo Economics Rears its Ugly Head Once Again, But We Kill it Off appeared first on Paine Publishing.
PR in High Definition
FEBRUARY 25, 2016
The death of print media has been speculated for years now, but Trinity Mirror is taking a punt and unveiling a new Monday-to-Friday newspaper, The New Day, from 29 February. The post Mirror mirror on the wall, is this not the death of newspapers after all? appeared first on Firefly Communications.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Solo PR Pro
FEBRUARY 25, 2016
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On February 24 2016, we weighed in with opinions and insight on the following topics of interest: New Facebook reaction buttons are out today.
Norton's Notes
FEBRUARY 25, 2016
Seller Ratings and Quality Score become even more significant in light of new changes. In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. This may sound a small thing but it could be a rather significant change, in a statement Google confirmed: “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.
Shift Communications
FEBRUARY 25, 2016
There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. For others, it’s natural, comfortable, and fun! Regardless, there is not a single person who can’t benefit from continual improvement in their written communication skills.
Expert insights. Personalized for you.
212 
Let's personalize your content