Cision

JULY 29, 2016

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit. Opening keynote speaker Brian Solis , principal analyst at Altimeter Group, summed up the theme of the conference perfectly when he said, “All of this technology is just a means to connect with other people.”.

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How To Storytelling Facebook Social Media 177

ImPRessions - Crenshaw Communications

JULY 29, 2016

In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts. And then, boom, they have to leave and go back to school or other pursuits. We reached that point with most of our interns yesterday and had a sweet send-off.

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Internal International Communications Publicity 120

Mark My Words

JULY 29, 2016

This month marks the last time a brand new VCR will roll off the conveyor belt of Funai Electric in Japan. It is 12 years since most major shops in the UK and Europe stopped selling VCRs, relegating their bulky tapes to ever-decreasing shelf space at the back of charity shops. Someone, somewhere was still buying them a decade after the technology’s death had been pronounced.

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Privacy Ethics Technology Leadership 69

Communications Conversations

JULY 29, 2016

Confession: When I started this post, my intention was to write something that basically undressed IHOP’s recent Facebook Live stunt of pancakes on a beach. If you haven’t seen it yet, block off an hour-and-a-half and settle in. It’s “must-see” Facebook Live. In all seriousness, it was a bit of a stunt–very much in line with what Arby’s did a few years ago with its roast beef on a spit for 24 hours ( I wrote about it at the time ).

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JULY 29, 2016

We can all agree a little shopping never hurts anyone, especially when your favorite store rolls out a can’t-miss sale. Seasonal events have long been used by retail marketers to create buzz and reach new customers. Longtime shoppers even anticipate annual and semi-annual sales in an effort to shop more and pay less. To host a successful sale, today’s retailers must look beyond the walls of their store (or ecommerce site) to attract customers.

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Marketing Retail Instagram Social Media 57

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

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Stern + Associates

JULY 29, 2016

Learn how to use “3 Rs” to build a fail-proof thought leadership strategy. The post 3 Reasons Why Your Thought Leadership Strategy Might Fail appeared first on Stern Strategy Group.

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Leadership Strategy Groups How To 48

Greenbanana PR

JULY 29, 2016

Everyone is different. Everyone is the same. As professional communicators, should public relations practitioners focus on individual differences, segmenting people into chunks by age, gender, geographical location? Or categorise by attitude – friend or foe? Perhaps by behaviour – which way did you vote? Are you with us or against? Stephen Waddington directs PR practitioners … Continue reading Personality.

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Publicity Communications Social Media Media 35

Steve Barrett on PR

JULY 29, 2016

Whatever your political persuasion might be, Thursday's acceptance speech by Democratic presidential nominee Hillary Clinton was a groundbreaking landmark for everyone in the United States - especially women.

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