Flack's Revenge
FEBRUARY 2, 2017
I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. The neat label is deceptive because it’s an incredibly complex subject.
Cision
FEBRUARY 2, 2017
Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcar
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ImPRessions - Crenshaw Communications
FEBRUARY 2, 2017
There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many times the desire to dissolve comes from the client side.
Cision
FEBRUARY 2, 2017
Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. By including them as part of your marketing strategy, you’ll build stronger relationships with your audience and grow your customer base.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
FEBRUARY 2, 2017
With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need to be prepared to leverage at-show buzz and engagement.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
MaccaPR
FEBRUARY 2, 2017
Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Nearly three months prior, the daily Pittsburgh Tribune-Review shifted to online-only, laying off 106 staffers.
Beyond PR
FEBRUARY 2, 2017
Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance. There’s been an absolute explosion in brands talking about influencer marketing, and having come back from a conference where I just spoke to communicators about influencer relations best practices, I decided to share a few
Waxing UnLyrical
FEBRUARY 2, 2017
As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane.
Communications Conversations
FEBRUARY 2, 2017
Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands still didn’t have a Facebook page. And follower counts on Twitter, Facebook and other social channels was a big deal. In fact, you could say it was a key metric for many companies. Fast forward to 2017. “Dark social” is prevalent.
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prTini
FEBRUARY 2, 2017
Seven years ago , I wrote a blog post asking if Super Bowl ads would go social. Back then, we all wanted to know if brands would integrate a Facebook or Twitter call to action … feature user-generated content … get really fancy and promote an online contest in their TV ad. (They mostly didn’t.). This year, I once again find myself asking if Super Bowl ads will go social.
The Proactive Report
FEBRUARY 2, 2017
The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens . The measure of trust between the well-informed public and the general population is getting further apart.
ISEBOX
FEBRUARY 2, 2017
Read Time: 2 minutes. Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned. HUH?! A ban…on ALL DTC marketing?
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