Hilton named top place to work, Uber cuts 80 jobs without notice, and Facebook tests tabs

Also: Kickstarter employees vote to unionize, Buger King shows off its all-natural burger with mold, PR pros’ top priorities,  and more.

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Good morning, PR pros:

Burger King announced that its Whopper will be served preservative-free in all U.S. locations by the end of 2020—and it did so by showcasing the ugliness beauty of natural food:

 Though the stunt was unconventional, the move aligns with growing trends.

CNN Business reported:

Just over half of Millennials and 57% of Millennial parents said they are buying more organic products now than they did five years prior, according to a September YouGov analysis commissioned by Whole Foods. A 2018 Nielsen report also found young adults are more willing to pay higher prices for products made with natural, more environmentally-friendly ingredients

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