Steve Barrett on PR

FEBRUARY 10, 2017

White House Press Secretary Sean Spicer has found himself one of the most recognized people on the planet after last weekend's Saturday Night Live - no matter how funny the sketch was, it can't be good for Spicer or the perception of public relations.

Publicity 92

Publicity 92

Mark My Words

FEBRUARY 10, 2017

No one likes a show-off. Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn empire spanning fashion, music and film, it isn’t a good look to cry out for recognition. Yet any obituary of Brand Beckham in light of the email leak is staggeringly premature. If the brand were a publically listed company its share price would be having more a wobble than a tumble.

Branding 60

Branding Brand Film Construction 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging key sections of Trump’s immigration executive order and is enjoying national media attention that he probably never anticipated.

Interviews 146

Interviews Conference Exercises Media Training 146

Mark My Words

FEBRUARY 10, 2017

Donald Trump may have only been in office for three weeks, but he’s already started to work his entrepreneurial magic. Taking to Twitter to lambaste Nordstrom for withdrawing his daughter Ivanka’s clothing line, he unleashed an outpouring of consumer love. The store’s stock finished the day up 4%. Meryl Streep’s performance in “Florence Foster Jenkins” is not her best work, but a high-profile spat with the US President has likely helped secure her a record 20t

Branding 60

Branding Brand Retail Groups 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.