Wed.Jan 11, 2017

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Medium’s New Focus & What It Means for PR

Onclusive

Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […].

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NFL returns cash paid for performances

Ronn Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games. According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools.

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Newsflash: PR is NOT Sinister Media Manipulation

Flack's Revenge

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Working with journalists is only one aspect of the field (in this post , I list others). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school.

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Charge Against Volkswagen Executives Can Impact Your Leadership Team In Times Of Crisis

Melissa Agnes

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? A lot, potentially. In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. I go into detail in this week’s #crisisready video. Take a look: Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Brands Should Learn from Clemson Tigers Football

The Stalwart Blog

2017 marked one of the most exciting College Football National Championship games in some time. If you missed it, too bad. Even if you’re not into sports, the last second heroics by Clemson to snatch victory from the Crimson Tide was epic. What makes it more compelling was on-the-field interview that Tigers head coach Dabo Swinney gave afterward. Putting on my Coach Potato Football Analyst hat on, conventional wisdom would choose for Clemson to kick the chip shot-esque field goal and take the ga

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Media Monitoring is Not PR Measurement, And PR is More Than Media

Mindful Marketing

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. There are media monitoring companies like BurellesLuce, Meltwater and Cision, which originally began as just that: tools to monitor and catch media mentions, delivering beautiful coverage books and lists.

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Got 5 Minutes? Here are 5 Links to Check Out

Katie Paine's Measurement Blog

Happy New Year! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “Fake News and the Future of Journalism” by Pablo Boczkowski, Niemen Labs. The best article yet on the implications of “fake news.” Read More Why you should read it: To survive 2017, you need to […]. The post Got 5 Minutes?

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My New Project: Crowdsourcing Paid Leave Policies

prTini

Since rolling out our Geben Loves Families policy (10 weeks for new moms and dads), I’m often asked by other business owners for advice as they work to update their policy. One of the biggest barriers is simply not knowing where to start. Similar to any other writing project, a blank slate can be overwhelming! But, that’s a barrier we can eliminate.

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5 Research-Backed Tips for Planning Your Content Strategy

Cision

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Communications Tips to Help Challenge Common Misconceptions

Beyond PR

Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study , we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign. Eight in 10 drivers mistakenly believe hands-free devices are safer than using a traditional mobile device.