Cision

JULY 7, 2016

If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. They’ll seek out the rest if they’re interested. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communica

Education 227

Education Writing Pitching Groups 227

Deirdre Breakenridge

JULY 7, 2016

In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year. It makes up about 40 percent of the unemployed in the U.S.” How are Millennials finding work in 2016?

Twitter 202

Twitter Education Film Community 202

Cision

JULY 7, 2016

Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture.

Measurement 174

Measurement Brand Branding Analysis 174

PR Matters

JULY 7, 2016

Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles. Anyone who’s ever watched Annie Hall (1977) , the multi-Oscar-winning comedy movie, will always remember the funny and famous “Balcony Scene” in which Annie Hall and Alvy Singer, the main characters, try to impress each other with what they’re saying while simultaneously thinking very differently.

YouTube 140

YouTube Course Writing 140

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JULY 7, 2016

I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to my overall life satisfaction. But, it’s bugging me. Nagging at me. Consistently. It revolves around how people talk about their work teams. Here’s what I hear from some people in our industry: “I asked my team to look at it.

Community 144

Community Social Media Leadership Writing 144

Shift Communications

JULY 7, 2016

While Excel is great for organizing media lists and editorial calendars, it can also help PR professionals when it comes to formatting reports or drafting your latest social media copy. In the latest post of our Excel Series, we dive into three time-saving ways you can use Excel in public relations. Formatting. Let’s say you’re putting together a coverage report, but (the horror!

Social Media 74

Social Media Examples Report Data 74

PR News

JULY 7, 2016

Fictitious ad man Don Draper of the AMC hit series Mad Men famously said, “If you don’t like what is being said, then change the conversation” (season 3, episode 2). While it’s inadvisable to take business advice from a TV character, the concept has merit and is used in PR regularly. It’s a savvy move to… Continued. The post What Can We Learn From Chipotle’s New Video?

Video 79

Video Blogging Media Relations Media 79

Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” It’s where the money is, too. Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two.

Small Business 74

Small Business Local Marketing Guidelines 74

Katie Paine's Measurement Blog

JULY 7, 2016

(Author’s note: In the interest of transparency, I run a consulting organization that designs measurement programs so I could conceivably profit from helping people fill out the framework. I’ve also developed a different framework that I use in my work called the 6-Step System for Perfect Measurement.) I’ve just spent the better part of a […].

System 61

System Measurement 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR News

JULY 7, 2016

Fictitious ad man Don Draper of the AMC hit series Mad Men famously said, “If you don’t like what is being said, then change the conversation” (season 3, episode 2). While it’s inadvisable to take business advice from a TV character, the concept has merit and is used in PR regularly. It’s a savvy move to… Continued. The post What Can We Learn From Chipotle’s New Video?

Video 50

Video Blogging Media Relations Media 50

Stern + Associates

JULY 7, 2016

Most of us believe we know what purpose our products serve. We assume we understand, we really know, our customers – what they want, and how and where they want. The post Do You Know the Job Your Product was Hired For? appeared first on Stern Strategy Group.

Groups 48

Groups Strategy 48