Cision

MARCH 10, 2016

In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I ’ m both in PR and an influencer. I can uniquely see it from both angles. The fact that major PR firms now have positions like “ Director of Influencer Relations ” makes this heightened concentration on influencer relationships even more evident.

Instagram 152

Instagram Advertising Advertising Storytelling 152

Ronn Torossian

MARCH 10, 2016

On Monday, March 7th, Peyton Manning officially announced his retirement from football. The week before that was a bit rough as allegations were filed in a Title IX lawsuit against him and his college team, including one female trainer’s claim that Peyton assaulted her sexually in 1996, as well as claims the University of Tennessee team used human growth hormone to enhance function during the time he was part of the squad.

Course 150

Course Blogging Sports Publicity 150

Cision

MARCH 10, 2016

Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far. You need to be ready to leverage real-time tactics when an issue arises that puts your brand on the ropes. Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers re

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Crisis Communications Crisis Software Strategy 131

The Resolution Blog

MARCH 10, 2016

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for. However, we are under no illusion that everything can and should be automated. Relationships cannot be automated.

Tools 120

Tools Publicity Report Brand 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 10, 2016

Brands today need to do more than sell a product. Without a cause, purpose or story, your audience won’t pay attention. As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

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Creativity Agency Content Marketing Internal 120

PRSay

MARCH 10, 2016

Celebrating Diversity in Orange County, California through Communications Public Relations professionals communicate a wide range of information for a wide variety of audiences. We stay abreast of the information, trends, and groups that may differ from those with whom we identify, as well as events that celebrate the beauty of diversity. We become spokespeople and […].

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Groups Trends Communications Publicity 77

Communications Conversations

MARCH 10, 2016

I can’t recall how or when, exactly, I met Kaitlyn Cox for the first time. But, I’m sure glad I did meet her. Kaitlyn is one of the most kind and sweet people you’ll ever meet in our profession. And, she’s a heckuva a rock star. Just ask her teammates at Sleep Number (client). I got a chance to catch up with Kaitlyn recently–let’s hear what she has to say about her career, running and how college prepared her for the “real world.” Your current role

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Creativity Meeting Community Media Relations 60

Stern + Associates

MARCH 10, 2016

In life, you can do everything right and still fail. Same goes for business. A well run, seemingly thriving company nose dives, succumbing to disruption. It’s the classic innovator’s dilemma. The post Why Well Run Companies Still Fail appeared first on Stern Strategy Group.

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Company Groups Strategy Blogging 48

Solo PR Pro

MARCH 10, 2016

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 9 2016, we weighed in with opinions and insight on the following topics of interest: How do you identify the right partner(s)?

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Leadership Community Communications How To 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketwired

MARCH 10, 2016

[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content. If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists.

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Viral Banking Content Marketing Video 116