Mon.Apr 11, 2016

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5 Tips for Taking Ownership of Your Online Persona

Onclusive

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […].

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Why Established Social Networks Are (Probably) the Best for PR

Cision

Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have. Don’t take my word for it, check this out: While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down.

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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. On Tuesday, April 19th at 8:30 p.m.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Information Silos are Hurting your Crisis Preparedness

Melissa Agnes

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. Something that I see many organizations suffer from – especially large organizations that have been around for decades – is an information silo’d mindset, and thus culture.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true.

Mobile 100
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The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In the world of startups, there’s truth to the cliché, “Ignorance is bliss.” If the founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true.

Mobile 100
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Volkswagen Appears to Have Learned from History; Turing Pharma Seems Doomed to Repeat It

Katie Paine's Measurement Blog

This article originally appeared in PR News on October 12th, 2015 and is reprinted here with permission. Widespread use of Twitter and other social networks has transformed crisis communications radically. In “the good old days” PR pros and lawyers crafted statements that were carefully doled out to a comparatively docile media. Today, good crisis […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Facebook clarified this to mean: On Facebook, we define this as content that specifically mentions or features a third party product, brand, or sponsor (“marketer”).

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How To Prepare for, Respond to, and Measure a Crisis

Katie Paine's Measurement Blog

Please note: This piece originally appeared as a free article in the early April 2016 edition of The Measurement Advisor newsletter. As some of you may know, I’ve been writing a column on crisis response in PR News for nearly two decades. In the early days, I’d have to search really hard to find a juicy […]. The post How To Prepare for, Respond to, and Measure a Crisis appeared first on Paine Publishing.

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THE TRUTH ALWAYS COMES OUT’ – Mark on the privacy injunction in the British Media

Mark My Words

The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back the waves,’ he said. ‘We are in the digital, global age where there are no boundaries… Read more: [link].

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Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup. 1.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Influencer Insights: Media Moves and Intel for April 11

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include an update on Jim VandeHei’s move from POLITICO, an executive editor promotion at Conde Nast Traveler, and an interview with Global National’s Parliamentary correspondent.

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