Sat.Nov 19, 2016

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Accreditation Gave Me a Needed Career Change

PRSay

Last fall, I was sitting at my desk in my small website and marketing company feeling melancholy. For over 15 years, I had been working with clients to develop websites and marketing materials. As an entrepreneur with employees, I had done well for myself with regard to obtaining and keeping clients happy. However, I was tired of the work I was doing, and I knew that if I stuck with it, I’d have to invest thousands into research and development to keep pace with the changing technology!

Energy 110
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Top Marketer: The Art and Science of a CMO [UML]

Sword and the Script

IBM recently named Michelle Peluso as VP and CMO for the company. According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company. The same article also reported, “Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3 [sic].”. I had to read it again.