ISEBOX

JANUARY 26, 2017

Read Time: 2 minutes. Hackers are nasty. They do awful things to organizations across every industry, not just pharmaceutical companies. Infecting your technology with ransomware is among the foulest things a hacker can do. In a typical scenario, a shyster hijacks your IT infrastructure and blocks access to applications and data until you cave in to their demands.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Beyond PR

JANUARY 26, 2017

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all. People love the spontaneity of livestreaming, and brands are finding it a viable marketing tool. .

Strategy 65

Strategy YouTube Product Launch Video 65

Stern + Associates

JANUARY 26, 2017

It’s no secret the world around us is becoming more digital, visual and interactive. Facebook Live transformed the social network platform last year. Virtual reality headsets topped holiday gift guides. The post 3 Reasons Why You Need a Video Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 59

Content Marketing Video Strategy Marketing 59

Solo PR Pro

JANUARY 26, 2017

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On January 25 2017, we weighed in with opinions and insight on the following topics of interest: How can I better leverage LinkedIn to meet/nurture prospective clients?

LinkedIn 40

LinkedIn Leadership Meeting Community 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mindful Marketing

JANUARY 26, 2017

By Seedepth. PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. However, PR measurement is finally having its moment, and tools have improved significantly over the last couple of years.

Measurement 25

Measurement Marketing Journalism Tools 25