Cision

MARCH 9, 2016

Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben. At Select Management Group, Amy nurtures a group of “talent” helping them better reach their audience and become powerful voices in the digital space.

Education 191

Education Groups Social Media YouTube 191

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers would be newsprint-grimy within an hour.

Measurement 189

Measurement How To Guidelines Web 189

Cision

MARCH 9, 2016

Everyone is a publisher in today’s Internet-based, social-driven world. Anyone, anywhere can start a conversation or contribute to a trending topic. So how are traditional media outlets breaking through in the age of infobesity? By shifting gears to keep up with their readers. As part of the Cision Connects event series , four top editors from The Washington Post came together to discuss this changing state of the media.

Government 120

Government Fashion Facebook Twitter 120

Shift Communications

MARCH 9, 2016

PR pros, it’s officially March. We can finally welcome spring! As much as I look forward to everything spring has to offer – flowers blooming, warm weather (*cough* happy hour on patios *cough*), longer days – my favorite part of the season thoroughly explains my self-identification as Type A personality: I love spring cleaning. [link]. As soon as the temperature hits 50 degrees and sunlight lasts until 6:00 p.m., I throw open my windows and get to work.

Strategy 86

Strategy Agency Pitching Course 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

MARCH 9, 2016

Item-Writing for the Examination for Accreditation in Public Relations (APR) The 2016 Examination for Accreditation in Public Relations rolled out on Jan. 1, and nearly all of the questions that comprise the two versions of the Examination for Accreditation in Public Relations were newly written or significantly updated from the prior versions. Let’s dispel some […].

Writing 86

Writing Publicity 86

Prakkypedia

MARCH 9, 2016

This post was first published in InDaily on 9 March 2016. Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm and carry on’ but sometimes emotion is appropriate and valuable.

Transportation 60

Transportation Exercises Interviews Employee 60

Mark My Words

MARCH 9, 2016

In Hail, Caesar! , the latest zany yarn from the brothers Coen, a movie PR man called Eddie Mannix (played by Josh Brolin) attempts to divert attention away from a studio crisis by publicising the “secret romance” of two of his biggest stars. In the studio system of the early 50s this was normal – as a celebrity you were property to be deployed when useful.

Instagram 60

Instagram Corporate System Crisis 60

RH Strategic

MARCH 9, 2016

What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that. Read More. The post Beware the Human Threat Vector in Cybersecurity appeared first on RH Strategic.

Industry 66

Industry Company 66

Cision

MARCH 9, 2016

Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy and can’t respond to every single pitch they get, but still. A little love would be nice! While I can’t guarantee you will catch the eye of a journalist who will put you on the front page of the paper, I can give you a tip to increase your odds in successfully pitching your news : Humanize your story.

Pitching 156

Pitching Storytelling Writing Blogging 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

RH Strategic

MARCH 9, 2016

What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that. Read More. The post Beware the Human Threat Vector in Cybersecurity appeared first on RH Strategic.

Industry 40

Industry Company 40

Waxing UnLyrical

MARCH 9, 2016

Guest Post by Emma Hawes. The warning . It was a day I was busy with a paper and work assignments: February 4. I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. I decided to take the warning seriously, but not totally obsess over it. So I emailed them back, stating it must be a glitch, that I hadn’t changed the password, and filled out the form.

Instagram 61

Instagram Privacy Guidelines Social Media 61

Flatiron Communications

MARCH 9, 2016

The industry’s most effective public relations professionals zealously guard and champion the interests of their clients. They know the mindsets of those they’re paid to serve and what keeps them awake at night. Sometimes, however, this unfettered devotion crosses an ethical boundary as several folks witnessed last night when Donald Trump campaign manager Corey Lewandowski physically accosted a pesky reporter following a campaign event in Florida.

Report 35

Report Enterprise Radio Ethics 35

Waxing UnLyrical

MARCH 9, 2016

Guest Post by Emma Hawes. The warning . It was a day I was busy with a paper and work assignments: February 4. I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. I decided to take the warning seriously, but not totally obsess over it. So I emailed them back, stating it must be a glitch, that I hadn’t changed the password, and filled out the form.

Instagram 48

Instagram Privacy Guidelines Social Media 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer