#PRstack the Free Ebook: How to use 40+ New PR tools

I met #PRstack chief cook and bottle washer, newly-minted Ketchum partner, and Past President Stephen Waddington in October last year.

He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK.

Here was a man speaking my language. New PR.

It wasn’t always the case.

A few years ago, like many senior PR pros, I had the digital fear.

But through a combination of sheer hard work and determination, I grasped the digital nettle.

New PR Online Tools

I grappled with a bewildering array of online tools. Trying and testing them in a bid to make my “new PR” life easier.

There’s no doubt the PR industry has changed in the last few years. Practitioners need more than Gorkana and Cision in their online toolbox nowadays.

Which brings me to the reason for this post.

#PRstack Ebook

Since December, I’ve taken part in a rather neat crowd-sourcing project called #PRstack.

Coalescing around @wadds, our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well.

#PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice.

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).

The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. Look out for mine on 10 June!

If only #PRstack had been around a few years ago. It would have saved me a lot of time and effort.

Whither Now?

Whither now for the #PRstack project? I was talking to one of my fellow contributors Scott Guthrie yesterday. He’s based in Sydney.  I’ve blogged before about the fundamental mindset shift needed to nail “new PR”. You need to learn to “give it all away”.

None of us has been paid for our participation in #PRstack and I’m sure we all genuinely want to share what we know.

But there’s an element of enlightened self-interest.

I’ve made some good contacts, am much more au fait with what leading UK exponents of new PR are up to, and have that warm fuzzy feeling which is what being part of a community is all about.

I’ve contributed.

Thanks

So, thanks #PRstack! We owe you one. And thanks Prezly for the great ebook design.

David Sawyer is the award-winning director and owner of Glasgow PR company Zude PR. He blogs too. He also has a rather useful weekly newsletter. You can sign up for it here.

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