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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. There are three simple ways to measure the value of PR this year.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Read how earned media is key to showcasing business impact and ROI.

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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Download this playbook to read about: The 4 Pillars of Growth PR.

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How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits. Download this free e-book today.