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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

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Digital Skills not Keeping up with Demand

The Proactive Report

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Traditional marketing and PR skills are still vital, but clients and employers want more.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.