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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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article thumbnail

PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Try one of these ideas to leverage the instant gratification nature of digital PR. Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets.

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Visual Content and your Brand

The Proactive Report

It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. FOLLOW THE MONEY.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).