Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. according to Google Trends. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 30, 2015

Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. What Facebook Dislikes Could Mean for Data-Driven Marketers. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92