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Data-Driven PR Campaign Planning: Part 1

Onclusive

Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. The post Data-Driven PR Campaign Planning: Part 1 appeared first on Onclusive.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive. Set your messaging, write the story.

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How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

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PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage

Prowly

The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”.

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The Growth PR Playbook

Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise. Best practices for setting up a data-driven PR organization. Metrics & KPIs to measure success for earned and owned media.

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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Adapting to a Data-Driven PR World

Cision

Data-driven PR is here, and if you don’t make data a priority, your brand risks becoming irrelevant. With the right technology on your side, you’ll be able to find evidence to prove your campaign’s value, pinpoint areas for improvement and tie your public relations to the bottom line. Images via Pixabay: 1 , 2 , 3 , 4.