Comcast triples social media customer service team

The cable company is adding 40 ‘social care specialists’ to its current 20-person team to respond to questions and complaints. 

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These 40 “social care specialists” will solely handle customer complaints on social media, according to reports. This will triple the current size of its social media customer service team.

The team will work across Twitter, Facebook and other social media platforms to address complaints and answer questions, focusing on either solving issues or setting up appointments for the user.

Comcast SVP of customer service Tom Karinshak wrote a blog post to announce the new hires:

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