Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.

Good morning PR pros:

Merriam-Webster is adopting the language of inclusion with its latest move: The nonbinary pronoun “they” is officially a part of its lexicon.

The dictionary added more than 530 terms to its catalog, along with thousands of changes and updates. Some are abbreviations; others are coinages such as “vacay” and “solopreneur.”

The addition of “they” as an acceptable pronoun for someone who identifies as gender fluid is a welcome change for many.

https://twitter.com/alsilbs/status/1174024599312355328

More than 530 new words were just added to the @MerriamWebster dictionary.

And the non-binary pronoun 'they' was one of them.

𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬.

𝐏𝐫𝐨𝐧𝐨𝐮𝐧𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. https://t.co/Bzv4OKhxKp

— Human Rights Campaign (@HRC) September 17, 2019

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