4 PR lessons from ‘The Walking Dead’
You aren’t trying to survive a zombie apocalypse, but there are several similarities between your efforts and those trying to escape ‘walkers.’
Rick and his fellow survivors essentially become a family due to the chaotic, unpredictable lives they now lead.
In a similar manner, PR professionals must be prepared to handle situations quickly and without hesitation—because if you don’t, there can be dire consequences for your clients and your agency.
It’s not the only similarity between public relations and the hit AMC show.
Here are lessons PR pros can learn from “The Walking Dead”:
1. Avoid lifeless press releases.
If you don’t write a captivating message with a concise headline and insights to captivate the reader, reporters can click “delete” and the release will float around the internet with other unread releases—much like a herd of roaming “walkers.”
2. Clear communication is crucial.
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