MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings

Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.

Ragan Insider Premium Content
Ragan Insider Content

Good morning, PR pros:

If you can’t get enough of McDonald’s Quarter Pounder, the fast-food chain has the solution. It’s launching a limited-edition line of candles that smell like its famous menu item, including “100% Fresh Beef,” “Pickle,” “Onion,” “Sesame Seed Bun,” “Cheese” and “Ketchup.”

Let us not get distracted from the fact that the BEEF CANDLE actually comes in a set of six burger-element candles, which McDonalds recommends you burn simultaneously. What we have here, folks, is a Quarter Pounder Summoning Circle kit https://t.co/UzLiXzd4Br

— Caitlin Welsh (@Caitlin_Welsh) February 20, 2020

The candles have already sparked conversations as consumers and reporters weigh in with mixed reactions. They’re coming soon to McDonald’s line of Quarter Pounder fan merchandise, which already includes a calendar and a locket.

Here are today’s top stories:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.