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Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more.
Good morning, PR pros:
To ring in the Chinese New Year, Apple has released a short video titled, “Daughter.” The video, inspired by true stories, depicts a Chinese woman battling cultural norms as she raises her daughter while estranged from her own mother.
Though the spot was created by Academy Award-nominated director Theodore Melfi and award-winning cinematrographer Lawrence Sher, it was shot entirely on Apple’s iPhone 11 Pro. In a behind-the-scenes video, Melfi and Sher describe the features of the phone that they’ve put to work to tell the story.
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