In today’s competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice.
A new report from marketing communications firm Trade Press Services explores the marketing value of thought leadership to help B2B companies understand the ways in which they can develop and leverage thought leadership to increase marketplace visibility, develop a competitive edge, and gain credibility in their fields.
When framed by an effective strategy, thought leadership builds brand affinity, develops relationships, boosts sales efforts and drives long-term organizational success
Far too many business executives dismiss thought leadership as a buzzword. Yet, thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
“Thought leadership requires time but the rewards are well worth the investment,” said Gerri Knilans, president of Trade Press Services, in a news release. “Businesses with a strong thought leadership presence increase engagement with their target audiences and create meaningful differentials that lead to greater business success.”
The report, Key Trends in Marketing: Thought Leadership, provides an overview of the history of thought leadership and its growth as an emerging marketing discipline. It explores the benefits thought leadership provides to both internal and external audiences. Additionally, it explains how thought leadership addresses a number of critical trends and challenges facing today’s B2B organizations. Most importantly, the white paper delivers practical solutions and best practices for developing and delivering effective thought leadership.
