ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.

Ethics 81

Ethics Data Crisis Apparel 81

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Most codes of ethics are clear about why this is wrong.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Most codes of ethics are clear about why this is wrong.

Journalism 40

Journalism Reputation Ethics Corporate 40

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical. Can you make it happen?”

Storytelling 161

Storytelling Media Nonprofit Government 161

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Now, that’s an amazing accomplishment.

Groups 103

Groups Employee Strategy Ethics 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 74

Ethics Brand Branding Internal 74

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 79

Ethics Corporate Leadership Groups 79

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR? Who is your favourite writer?

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The cover-up cost him four sponsors, his reputation and – maybe – his career.”. So what could Lochte have done differently? Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. Newhouse School of Public Communications.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Continued consolidation of media outlets.

Writing 188

Writing Communications Marketing B2B 188

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

MARCH 15, 2016

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? Dr. Gregor Halff is professor of corporate communication practice at Singapore Management University (Singapore) and visiting faculty at the European School for Management and Technology in Berlin.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Now, it’s say whatever you want about whomever you want.”.

Survey 377

Survey Media Relations Media Ethics 377

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

Crisis 63

Crisis Crisis Management Leadership Training 63

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100

Communications Conversations

AUGUST 31, 2018

Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories.

Media 112

Media Journalism Report Video 112

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. The power of humility How do we redefine a corporation’s role in society?

Ethics 62

Ethics Company System Corporate 62

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

Subsequent TV interviews with Conway reinforced the strategy and gave birth to the meme “alternative facts.” The made me remember a small but damaging survey of corporate communicators in which the majority admitted that they had lied to the media as part of their job. But the falsehoods also evoke old stereotypes.

Publicity 120

Publicity Survey Interviews Sports 120

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. We need to talk about why ethics matter now more than ever. I am who interviewed. Personally, it’s the people.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Al taught a class called Values and Ethics in Public Relations. Al was a gifted professor.

Leadership 0

Leadership Agency Education Communications 0

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. It prefers live TV interviews (vs.

Journalism 28

Journalism Guidelines Government Training 28