The Proactive Report

MAY 2, 2016

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. How to make more sales, be more productive, cut costs and increase the ROI.

Small Business 100

Small Business Course Brand Branding 100

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

The Proactive Report

MAY 10, 2016

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

Small Business 100

Small Business Instagram Banking Fashion 100

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys.

Small Business 72

Small Business Strategy Marketing Instagram 72

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Choosing the right press release topic can set your content marketing strategy up for success.

Small Business 64

Small Business How To Writing Conference 64

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Big publications are less likely to work together with small businesses, but small businesses will!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Agility PR Solutions

APRIL 1, 2019

A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores. The post What’s working in content marketing? The […].

B2C 72

B2C Content Marketing Company Strategy 72

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Related Content: Content Marketing *is* PR. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Onclusive

FEBRUARY 22, 2018

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? AirPR: How do you see PR & content marketing evolving in 2018? TMI does PR.

Interviews 284

Interviews Radio Pitching Small Business 284

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

Polaris

DECEMBER 13, 2014

In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Allan, an accountant at a small manufacturing business. Sam, a contractor and small business owner. Content Marketing' Instructional videos—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Polaris

NOVEMBER 25, 2014

When a client’s customer doesn’t pay, Potter provides assistance in small claims court. Its clients include bookkeepers, accountants and small-business owners. To be successful in its marketing, Potter must connect with each group in ways that are relevant to that group. Sam, the small business owner.

B2C 242

B2C Strategy B2B Marketing 242

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Chen’s right. Start with executive support.

Financial 109

Financial Banking How To Marketing 109

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be.

Marketing 144

Marketing Advertising Advertising Small Business 144

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. ” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.”

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But when we take the story directly to customers and prospects in the form of email or content marketing, it often loses that nuance. Marketers want to make sure they take advantage of the time and budget invested in tactics like newsletters, collateral, and paid content, so marketing becomes selling.

Brand 173

Brand Branding Storytelling Video 173

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 111

Media Analytics Healthcare Crisis 111

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. But most importantly, fresh content means authority on a given topic. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year.

Writing 105

Writing SEO Pitching Engineering 105

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Marketing as a Bona Fide Profit Center. Small Business Negative Reviews are a Gift; Here’s What to Do.

B2B 60

B2B Leadership Customer Service Content Marketing 60

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.

Tools 113

Tools Analytics Google Web 113

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Cision

JULY 25, 2017

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences.

Strategy 257

Strategy How To SEO Engineering 257

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

Analytics 80

Analytics Google Content Marketing Small Business 80