Boost your health care practice’s SEO

It’s not luck. Clinics that rank better invest in content marketing and search engine optimization (SEO) to drive more traffic to their websites.

Here are five ways to show up above your competitors in the search engines:

1. Make use of both paid and organic traffic

With more web traffic comes higher visibility and more booked appointments; but do you know how that traffic finds you? Traffic drivers typically fall into two categories:

• Organic traffic finds your website without the help of paid advertising. It results from an investment in building credibility and trust with search engines, social platforms and other websites. Common traffic drivers include:

· Search engine optimization

· Referrals from other sites

· Social media shares

· Blogging and thought leadership

• Paid traffic finds your website through purchased advertisements and sponsored placements. The results are almost instantaneous. Paid traffic drivers include:

· Pay-per-click ads (e.g. Google Adwords)

· Banner ads on other websites

· Social media ads

· Sponsored/promoted content