Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day
Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.
Good morning, PR pros:
McDonald’s salvos in the “chicken sandwich wars” are here: The fast-food chain is rolling out McChicken Biscuit sandwiches along with Chicken McGriddles.
⏰ IT’S TIME ⏰ The best place to get your chicken breakfast sandwich…bright and early and 7 days a week. Chicken McGriddles and McChicken Biscuits, now available nationwide. pic.twitter.com/6I53OxKcqp
— McDonald's (@McDonalds) January 28, 2020
The menu items are available for only a limited time, perhaps increasing their appeal—an important component for standing out in an increasingly crowded space.
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