Infographic: Social media marketers say Facebook offers best ROI

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. 

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How are you investing in social media for the coming year?

Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Some platforms require a capital investment to see any reach at all—we’re looking at you, Facebook.

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