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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. They respond to quality and depth.

Analytics 100
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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

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Google’s Mobile Update and Online Visibility

The Proactive Report

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today? Update the content regularly – Google loves fresh content.

Mobile 100