Ronn Torossian

MAY 10, 2023

Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. AI privacy issues are on the rise as AI technology becomes more common in our daily lives. However, these advancements bring up concerns about data privacy and security.

Privacy 195

Privacy Customer Service System Technology 195

5W PR

MARCH 5, 2023

They can also stand out from their competitors and reach consumers. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks. Health drink brands can help consumers make informed decisions and build trust in the product that way.

Marketing 88

Marketing Consumer Education System 88

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. CEOs, CFOs and CMOs pay for control.

Marketing 195

Marketing Advertising Advertising System 195

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Her game-changing research and insights enable organizations to navigate a quickly changing world with confidence.

Technology 120

Technology System Government Groups 120

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system.

Trends 78

Trends Consumer Retail System 78

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon.

Retail 78

Retail Local Consumer Community 78

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Companies can leverage consumer feedback in a few different ways.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Agility PR Solutions

SEPTEMBER 28, 2020

But smart brands are realizing that changing consumer patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities […]. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Trends 464

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 86

Data Privacy Marketing System 86

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.”

System 78

System Technology Banking Community 78

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. The top finding really stands out: “The elevation of digital natives into decision-making roles is leading to a systemic change in buying behavior. This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. So, says Propel, which provides PR software. Is that good? Studies show the average email marketing campaign has a 20% open rate and 2% CTR.

Report 105

Report Publicity Marketing Pitching 105

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Communications Conversations

JUNE 2, 2021

But, that doesn’t mean your customers aren’t seeing and consuming your content. In fact, when I create weighted scoring systems for clients, we score it this way: Share-10 points, Comment-5 points, Like-1 point. 2 – Consider adopting a content scoring system, like the one I mentioned above. They may be!

Social Media 151

Social Media Marketing Media System 151

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings.

Crisis 225

Crisis How To Small Business Social Media 225

wiredPRworks

JULY 14, 2022

The WIRED Marketing and PR System Framework by Barbara Rozgonyi Mixing marketing and PR with social media can be time-consuming, confusing, and not very effective – unless you have an organized system that mixes search, marketing, social, community, and planning.

How To 52

How To Marketing System Social Media 52

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

Reputation 245

Reputation Airlines Automotive Software 245

Deirdre Breakenridge

JANUARY 16, 2018

Expose yourself to different belief systems and ways of treating our planet (good & bad), contrast challenges and changes. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior.

Storytelling 281

Storytelling Internal International System 281

Presspage

JULY 25, 2023

Presspage's new CRM is a comprehensive contact relationship management system that streamlines the management, targeting, and engagement of your press and investor relations. Utilize our fine-grained filtering system to refine your audience selection, avoiding a scattergun approach and increasing your chances of success.

Media 78

Media System Analytics Privacy 78

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Have you seen this lack of trust affect earned-media plans? He joined PRSA in 1994.

Media Relations 201

Media Relations Media Pitching Case Study 201

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

Stern + Associates

SEPTEMBER 26, 2023

Principal Research Scientist at MIT’s Center for Information Systems Research (CISR) and one of the world’s leading data thought leaders, becoming great at AI requires a deep understanding of data monetization so AI investments contribute to the right value creating initiatives, with the right capabilities – and generate desired outcomes.

Data 77

Data Strategy System Enterprise 77

Cision

NOVEMBER 27, 2017

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. Cision Impact is set up to measure outcomes of consumer interaction with influencer and journalist-created content and messages. It’s pretty slick.

Video 231

Video Media Measurement System 231

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Today’s consumers expect results almost instantaneously. One of the big consumer challenges is the time it takes to fill out information.

B2B 88

B2B Social Media Media LinkedIn 88

Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. Pay attention to your system of tools Michelle says it best: “Don’t shortchange investing in your company’s infrastructure.” Not Southwest.

Airlines 58

Airlines System Reputation Travel 58

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

NewsWhip

JUNE 9, 2023

AI offers unprecedented insights into customer segments, allowing marketing teams to analyze consumer approaches, preferences, and habits with significantly greater accuracy. With the help of AI, marketers can optimize the success of their campaigns throughout the entire customer journey and move beyond traditional approaches.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. Are you covered on weekends and off hours?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. CMS – CMS stands for Content Management System.

SEO 211

SEO Tools Engineering Google 211

Stern + Associates

DECEMBER 19, 2022

While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming. Every physical system is supported by a data system, and vast amounts of data exist for things that move, like ships and trains.

System 62

System Technology Engineering Data 62

Landis PR

APRIL 1, 2024

Researching how negative forces use AI to deceive and how consumers react to deceptive content over time will inform how we can best combat disinformation and deepfakes. Atlantic Council is researching how AI (particularly deepfakes and misinformation) is being used to impact human behavior during major events like elections or wars.

Conference 59

Conference Technology Training Customer Service 59