Massive Instagram influencer leak puts marketers in a bind
Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? Here’s what pros should keep in mind.
Data security is a massive concern for marketers, regardless of what industry or segment they serve.
As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, readers and employees, protecting that data has become increasingly important and exceedingly difficult.
The latest data breach, a leak of the personal contact info of millions of Instagram influencers, could have profound effects for an ever-changing industry. Instagram prohibits the use of scrapers to compile these databases, but the company has limited options to enforce its rules.
Meanwhile, these data leaks threaten the entire influencer marketing marketplace.
A security researcher detected the leak and alerted TechCrunch to the unsecured database.
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