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2024’s Top 5 PR Trends: What to Watch

Newsfile

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. In particular, short form videos are booming in PR trends. and Salesforce.

Trends 105
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20 of the Best Chat GPT Plugins and How They Work

5W PR

Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. This plugin fetches detailed YouTube video information and transcripts. VoxScript VoxScript elevates the multimedia experience.

Travel 78
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Conversations also swirled around the power of YouTube during HAVEN. Long form video shouldn’t be forgotten.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149
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How to Write a Press Release That Converts

Cision

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 293
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How to Write High-Quality Press Release Content

Cision

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 310
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96